When it’s time to talk about drugs with your teen, do you need support? Do you have questions and wish you had more information? The Parent Support Hub at Drug Free Kids is there to help you with everything related to teen substance use. The Parent Support Hub is also a virtual safe space where parents receive advice and support. This free 24/7 service allows parents to chat online and even speak directly to a mental health counselor. For more details and support with your teen – Drug Free Kids Canada.

It’s weird to hear this from an announcer, but if you are a parent and your teen is with you Drug Free Kids Canada is encouraging you to turn down the volume on your radio and take some time to talk.  Go on, now is the perfect time…(pause) …Not sure how to start, how to break the ice? Guess what, it’s already done.  Your teen is there, you’re there, that’s all it takes.  Visit drugfreekidscanada.org to learn how to keep the conversation going – but above all keep talking.

Is your teen with you right now? Yeah? Drug Free Kids Canada would like to offer you this moment to talk – about sports, about school, about drugs. Take it away we’ll even add a little background music for you (music plays) (voice whispers) …start talking now… If you need some tricks to keep the conversation going and make it a little smoother, we’ve got you. Visit drugfreekidscanada.org for some help – but above all keep talking.

Announcer: Every parent has questions.

Parent 1: When it comes to drugs, how much freedom is too much for kids?

Announcer: Looking for the right approach? Drug Free Kids can help.

Parent 2: I want a drug free life for my kids, but where do I begin?

Announcer: Drug Free Kids can get you started.

Parent 3: Drugs worry me, but how can I feel free to talk about it with my kids?

Announcer: Don’t know where to start? Drug Free Kids can show you. The answers aren’t obvious, but where to find them is. Drug Free Kids Canada

Announcer: Every parent has questions.

Parent 1: Drugs are out there, is my teen free to say no to other kids?

Announcer: Peer pressure? Drug Free Kids can help with that.

Parent 2: My teen years weren’t drug free, so what do I tell my kids?

Announcer: Drug Free Kids knows what to say.

Parent 3: How can we talk about drugs if I don’t feel free to bring it up with my kids?

Announcer: Don’t know where to start? Drug Free Kids can show you. The answers aren’t obvious, but where to find them is. Drug Free Kids Canada

Andrew: Mom, have you seen the toothbrush?

Mom: I think your sister had it last. Jenny, your brother needs the toothbrush.

Andrew: Yeah, Jenny, it’s my turn and I’m late for school.

Jenny: Ah, whatever, doofus. I’m already done with it. Go ask dad.

Mom: Ah, honey, have you got the toothbrush? Andrew needs it.

Dad: OK kiddo, I’m almost done.

Announcer: Families shouldn’t share everything. Talk with your kids about the risks of using medication that isn’t theirs. A message from Drug Free Kids Canada

Mom: Hey Goo-Goo, what do you tell a teenager about cannabis?

Goo-Goo machine: Ding. OK, I’m playing HabootKabini. Music.

Mom: OK Goo-Goo, stop the music!

Announcer: Looking for tips about how to talk with your teens about cannabis? Visit DrugFreeKidsCanada.org for more tools to help start the conversation. DrugFreeKidsCanada.org

Dad: But what do I say? Have you ever tried weed? Did you like it?

Worker in drive-in window: Sir, I’m going to have to ask you to just drive to the next window for your order because there are people waiting behind you. (Cars Honk.)

Dad:  Oh yeah sorry, Hehe, the next window, right over there, thank you.

Announcer:  Looking for tips about how to talk with your teens about cannabis?  Visit DrugFreeKidsCanada.org for more tools to help start the conversation. DrugFreeKidsCanada.org

Pill Fairy: So, I received this letter from a listener.  Dear Pill fairy, I’ve been looking through my medicine cabinet and it’s about time you stop by to secure our old medication until we take it back to the drugstore.  My teenager is tall so he can easily access it. Thanks. How should I answer this? First of all, I don’t exist, so it’s useless writing to me. But since you already have, securing your old medication until you take it back is a great move. But it’s not such a great move to leave your decisions in the hands of a fairy.  I’m just saying.

Announcer: A message from Drug Free Kids Canada.

Pill Fairy: A text message from a listener. Hi, Pill fairy, I’m dealing with a back injury, and I would really like you to come by and secure my medicine cabinet so that no one else can get a hold of my painkillers. Are you free tomorrow? Thanks, Nancy. First of all, Nancy, how are you able to get my cell number especially since I don’t exist? Impressive! That being said, you’re doing the right thing by wanting to protect your kids from prescription drugs. Bravo!  As for my availability tomorrow, I simply don’t exist, it’s nothing personal.

Announcer: A message from Drug Free Kids Canada.

You might see a cannabis edible and think, oh, that’s cute, this one’s shaped like a gummy bear. But with an unpredictable high and delayed effects, it’s not as innocent as it looks.  It’s a bit like a miniature pony with a gambling problem or a unicorn using its horn to rebroadcast baseball games without express written consent from the League. Speaking of which, man, I could go for a ballpark park dog right now. Oh boy, I think it’s kicking in. Learn how to talk with your kids about cannabis edibles at DrugFreeKidsCanada.org. Hey, where am I?

You might look at a cannabis edible and think, oh, how cute, that one’s shaped like a gummy bear. But with an unpredictable high and delayed effects, it’s not as innocent as it looks. Much like a puppy with a samurai sword or the doll that came to life in that horror movie. Come to think of it pretty much every doll makes me a little anxious… those eyes watching. Oh boy, I think it’s kicking in. Learn how to talk with your kids about cannabis edibles at DrugFreeKidsCanada.org.  Gawd, my hands are enormous, how did these get through my sleeves?

The Pill Fairy – launched for National Drug Drop off month – August 2019  

Video:

• The Pill Fairy – Return Your Meds – Full-Length PSA
• The Pill Fairy – Return Your Meds – 30 sec TV Spot
• The Pill Fairy – Return Your Meds – 15 sec TV Spot

Radio:

• Pill Fairy_Enchanted_Forest
• Pill Fairy_ Happy_Fool

Print: 

• Pill Fairy_ Print1
• Pill_Fairy_Print2

Social Media: 

• Facebook header 
• Youtube header 

Out of Home Digital:

• The Pill Fairy Digital   

Practice Kids Campaign – prepare yourself for the Cannabis Talk

Television:

• English Spot 30 secs How will they react when you talk about cannabis?
• English Spot 15 secs How will they react when you talk about cannabis?

YouTube Video Capsules:

• Practice Kids.ca – Teens Tell You What to Say – Entire Playlist

Radio: 

• Grounded for a Year #1
• Look at your eyes #2

Newspaper Print Ads:

• Full Page (guy) 
• Half Page (girl)
• Banner (girl)

Out of Home Digital: 

• Facial Expressions – Girl   

Monthly Practice Kid Facebook Live Events   

Live Event for Parents (video)  – Talking to teens about cannabis  

Cannabis Talk Kit: Know how to talk with your teen

Television:

• Talking Cannabis: English PSA 30 secs 
• Talking Cannabis: English PSA 15 secs 

Radio: 

•  Talking Cannabis #1
•  Talking Cannabis #2              

Talking Cannabis Posters

• Errrr Poison Ivy Talk Bubbles  – .pdf size 18 x 24 
• Errrr Poison Ivy Talk Bubbles  – .pdf size  24x 36 
• Errrr Poison Ivy

Newspaper Print : 

• Banner: Full Page:
• Talk Bubbles Print AD: Errr… Poison Ivy

He/She Has My…

Television:

• He/She Has My… English PSA 30 secs
• He/She Has My… English PSA 15 secs 

Radio: 

• He/She has My… Radio Ad #1 Mom 
• He/She has My… Radio Ad #2 Dad

Social Media Assets: 

• He/She Has My…  – Young Blonde 
• He/She Has My…. JPG Image – Young Brunette

Print:

• Young Blonde – Banner:
• Young Blonde – Full Page:
• Young Brunette – Banner: 
• Young Brunette – Full page: 

The Call that Comes After –  DFK uses a technological twist to start the conversation about high driving.

• The Call That Comes After Webpage: 

Social Media Experience: 

• The Video: The Explainer:  Teen Reactions:   

Television: 

• The Call That Comes After – Before:  30 secs
• The Call that Comes After – Before:  15 secs   

Radio:

• Fill in the Blanks – 30 secs
• Trying to Talk – 30 secs

Print:

• Version 1 
• Version 2 
• Version 3
• Version 4 

Teen Takers – Secure your medications

Television:

• Teen Takers: English PSA 30 secs. 
• Teen Takers: English PSA 15 secs.

Print Ads:

• Version A
• Version B
• Version C
• Version D

Radio: 

1.  DFK Canada Teen Takers: Girls 
2.  DFK Canada Teen Takers: Boys  

Previous Campaigns ( as PDFC )

Someone Else’s Kid:  Drugs and Driving

Print Ads: 

Radio:

• PDFC Someone Else’s Kid  “Grocery List” 30 secs
• PDFC Someone Else’s Kid “Music” 30 secs

Print:

• “Phew” Full Page Ad 
• “Don’t Read” Full Page Ad 
• “BlahBlah” Full Page Ad 
• “Don’t Read” Banner Ad 

Secure Your Meds Campaign:

Television:

1. July 2015 SecureYourMeds TVSpot ENG 30 secs 
2. July 2015 SecureYourMeds TV Spot ENG 15 secs

Print:

1. “Keep Your Drugs off the Streets” – Poster in English and French 
2. “Keep Your Drugs off the Streets” – Toronto Star Full Page Print color 
3. “Keep Your Drugs off the Streets”  – Toronto Star eighth page Horizontal color 
4. “Keep Your Drugs off the Streets”  – GM Banner color 

Radio:

1. Secure Your Meds Radio Spot #1 ENG 30 secs 
2. Secure Your Meds Radio Spot #2 ENG 30 secs

Silence can be deadly

Television:

1. Jan 2015 Silence Can Be DeadlyTV Spot ENG 30 secs   
2. Jan 2015 Silence Can Be Deadly Spot ENG 15 secs 

Print:

1. Silence Can Be Deadly – PDFC FullPage_Dad
2. Silence Can Be Deadly – PDFC FullPage_Mom
3. Silence Can Be Deadly –  PDFC_Horizontal 
4. Silence Can Be Deadly –  PDFC – Billboard 

Radio:  

1. Silence Can Be Deadly – Radio #1  – Party  
2. Silence Can Be Deadly – Radio #2  – Girlfriend

Digital:

1.  Silence Can Be Deadly Digital Board 

National Drug Take Back Campaign II: 

Television:  

1. 2014 Take Back CampaignTV Spot ENG 15 secs   
2. 2014 Take Back CampaignTV Spot ENG 30 secs

Print Ads:  

1. G&M Banner New 
2. GM FULL Page  
3. TO Star Banner  
4. TO  Star eighth page horizontal 
5. TO Star FULL page  
6. TO Star HALF page  
7. TO Star HALF page  vertical 
8. TO Star quarter page  
9. TO  Star eighth page vertical
10. TO Star FULL page

Radio:

1. TakeBackII ENG 30secs

High Driving

Television:

1. 2014 High Driving TVspot ENG

Print:  

1. PDF_High Driving COR_P16473_TS_Eighth_Horz4 
2. PDF_High Driving COR_P16473_TS_Half_Vert4 
3. PDF_High Driving COR_P16473_TS_Banner4 
4. PDF_High Driving COR_P16473_TS_Quart_Vert4 
5. PDF_High Driving COR_P16473_TS_Full4

Radio:

1. HighDriveRadio1 ENG 
2. HighDrive Radio2ENG

Digital:  

1. High Driving Digital E 

The Pharmacist

Television:

1. The Pharmacist Eng30

Print:  

1. Horizontal Pill Banner_ENG (1)   
2. Pill Bottle full page colour (E

Radio:  

1. The Pharmacist – Party 30 Full Mix

Digital :  

1. Pharmacist: DIGITAL_15E

Path of the Pill Television:    

1. PDFC_Path of the Pill 30s

Print:  

1.  Facebook ads      
2.  Drugs are Good

Radio:     

1. The Path of the Pill Radio (Final) 30s.eng 

Digital:     

1. PDFC New Digital Message EN

 “Chiccah” Winter

Television:

1.  PDFC-Chiccah-Winter-TV-30E   
2.  PDFC-Chiccah-TV-15

Print:  

1.  Chiccah winter_PRESCRIP     
2.  Globe and Mail Banner

Radio:

1.  FM Chiccah winter_rd30EN     
2.  Chiccah THE SOUND winterrd30EN

Digital: 

1. Chiccah Digital -Media-LCDS-E

“Chiccah” Take-Back

Television:  

1. PDFC-Rx Take-back -TV-30E    

Radio:    

1. Rx Take-back_rd30EN

Print:

1. TakebackTO_Star_BANNER   
2. Full Page Takeback 
3. Small Page Takeback

Drugs & Driving

Print:  

1. Drugs&Driving Print1   
2. Drugs&Driving Print2

Radio:  

1. PDFC.The Only Thing RAD.30s.eng   
2. PDFC.The Only Thing Hospital.fm.RAD.30s.eng