Archives

Campaign Materials 

 If you need help downloading these materials, please send us an email to: info@drugfreekidscanada.org

 

Current Campaign:

The Pill Fairy 2020  - Your old meds won't disappear by magic!

Video:

The Pill Fairy - Return Your Meds - 30 sec TV Spot

Radio:

Pill Fairy_Mail 
Pill Fairy_Text

Print: 

Pill Fairy2020_ Print_JPG
Pill Fairy 2020_Print_PDF

Social Media: 

Facebook header 
Youtube header 
Twitter header 

Out of Home Digital:

The Pill Fairy_Digital 

 

 

Recent Campaigns:

 

Dark Gummies - Cannabis edibles aren't as innocent as they look. 

Video:

Dark Gummies - 30 second TV Spot

Dark Gummies - 15 second TV Spot

 

Radio:

Dark Gummies - Radio spot_Unicorn 

Dark Gummies - Radio spot_Dolls 

 

Print: 

DFK_DigitalOOH_Outfront_2160x3840-URN-scaled.jpg

DFK_DigitalOOH_Outfront_2160x3840-PEE-scaled.jpg

DFK_DigitalOOH_Outfront_840x640_V2-URN.jpg

DFK_DigitalOOH_Outfront_840x640_V2-DINO.jpg

DFK_DigitalOOH_Outfront_624x288_EN_V4-URN.jpg

DFK_DigitalOOH_Outfront_624x288_EN_V4-PEE.jpg

 

Social Media: 

Facebook header 
YouTube header 
Twitter header 

 

Out of Home Digital:

Dark Gummies_OOH Digital

Dark Gummies _Smaller OOH Digital 

 

The Pill Fairy - Your old meds won't disappear by magic

 

Video:

The Pill Fairy - Return Your Meds - Full-Length PSA

The Pill Fairy - Return Your Meds - 30 sec TV Spot

The Pill Fairy - Return Your Meds - 15 sec TV Spot

 

Radio:

Pill Fairy_Enchanted_Forest
Pill Fairy_ Happy_Fool

Print: 

Pill Fairy_ Print1
Pill_Fairy_Print2

Social Media: 

Facebook header 
Youtube header 

Out of Home Digital:

The Pill Fairy_Digital 

 

Practice Kids Campaign:

Television:

How will they react when you talk about cannabis? English Spot 30 secs

How will they react when you talk about cannabis? English Spot 15 secs

 

Out of Home Digital: 

Facial Expressions - Girl 

 

Newspaper Print Ads:

Full Page (guy) 

Half Page (girl)

Banner (girl)

YouTube Capsules:

Practice Kids.ca - Teens Tell You What to Say - Entire Playlist

Radio: 

Monthly Practice Kid Facebook Live Events 

 

Live Event for Parents (video)  - Talking to teens about cannabis

 

Cannabis Talk Kit: Know how to talk with your teen

Television:

Talking Cannabis: English PSA 30 secs 
Talking Cannabis: English PSA 15 secs 

Social Media Assets: 

        

        

 

Talking Cannabis Posters - 3 sizes 

Talk Bubbles  - .pdf size 11 x 17 
Errrr
Poison Ivy

Talk Bubbles  - .pdf size 18 x 24 

Errrr
Poison Ivy

Talk Bubbles  - .pdf size  24x 36 

Errrr
Poison Ivy

Cannabis Talk Kit Newspaper Print ADs: 
Banner:
Full Page:

Talk Bubbles Print AD:
Errr...
Poison Ivy

Radio: 

 

He/She Has My...

Television:

He/She Has My... English PSA 30 secs 
He/She Has My... English PSA 15 secs 

 

Social Media Assets: 

He/She Has My...   JPG Image  - Young Blonde 

He/She Has My.... JPG Image - Young Brunette

 

He/She Has My... Print ADs

Young Blonde - Banner:

Young Blonde - Full Page:

Young Brunette - Banner: 

Young Brunette - Full page: 

Radio: 

 

 

The Call that Comes After: 

DFK uses a technological twist to start the conversation about high driving.

The Call That Comes After Webpage: 

Social Media Experience: 

The Video:

The Explainer: 

Teen Reactions: 

 

Television: 

The Call That Comes After - Before:  30 secs

The Call that Comes After - Before:  15 secs 

 

Radio:

Fill in the Blanks - 30 secs

Trying to Talk - 30 secs

Print:

Version 1 

Version 2 

Version 3

Version 4 

Teen Takers/Secure your Meds webpage 

Teen Takers:

About: Prescription Drugs

Television:

Teen Takers: English PSA 30 secs. 

Teen Takers: English PSA 15 secs.

Print Ads:

Version A

Version B

Version C

Version D

Radio: 

  1.  DFK Canada Teen Takers: Girls 
  2.  DFK Canada Teen Takers: Boys  

Someone Else's Kid:

About: Drugs and Driving

Television: 

Someone Else's Kid "Tear"- Eng 30 sec:  

Someone Else's Kid " Tear" 15 sec:

Someone Else's Kid "BlahBlah" 15 sec: 

 

Print Ads: 

  1. "Phew" Full Page Ad 
  2. "Don't Read" Full Page Ad 
  3. "BlahBlah" Full Page Ad 
  4. "Don't Read" Banner Ad 

 

Radio:

  1. PDFC Someone Else's Kid  "Grocery List" 30 secs
  2. PDFC Someone Else's Kid "Music" 30 secs

 

Previous Campaigns:

Secure Your Meds Campaign:

Television:

  1. July 2015 SecureYourMeds TVSpot ENG 30 secs 
  2. July 2015 SecureYourMeds TV Spot ENG 15 secs

Print:

  1. "Keep Your Drugs off the Streets" - Poster in English and French 
  2. "Keep Your Drugs off the Streets" - Toronto Star Full Page Print color 
  3. "Keep Your Drugs off the Streets"  - Toronto Star eighth page Horizontal color 
  4. "Keep Your Drugs off the Streets"  - GM Banner color 

Radio:

  1. Secure Your Meds Radio Spot #1 ENG 30 secs 
  2. Secure Your Meds Radio Spot #2 ENG 30 secs

Digital:

 

Silence Can Be Deadly Campaign:

Television:

  1. Jan 2015 Silence Can Be DeadlyTV Spot ENG 30 secs   
  2. Jan 2015 Silence Can Be Deadly Spot ENG 15 secs 

Print:

  1. Silence Can Be Deadly - PDFC FullPage_Dad 
  2. Silence Can Be Deadly - PDFC FullPage_Mom
  3. Silence Can Be Deadly -  PDFC_Horizontal 
  4. Silence Can Be Deadly -  PDFC - Billboard 

Radio:  

  1. Silence Can Be Deadly - Radio #1  - Party  
  2. Silence Can Be Deadly - Radio #2  - Girlfriend

Digital:

  1.  Silence Can Be Deadly Digital Board 

 

Past Campaigns:

National Take Back Campaign II: 

Television:   

  1. 2014 Take Back CampaignTV Spot ENG 15 secs   
  2. 2014 Take Back CampaignTV Spot ENG 30 secs

Print Ads:  

  1. G&M Banner New 
  2. GM FULL Page  
  3. TO Star Banner  
  4. TO  Star eighth page horizontal 
  5. TO Star FULL page  
  6. TO Star HALF page  
  7. TO Star HALF page  vertical 
  8. TO Star quarter page  
  9. TO  Star eighth page vertical
  10. TO Star FULL page

Radio:

  1. TakeBackII ENG 30secs

Digital:

High Driving

Television:

  1. 2014 High Driving TVspot ENG

Print:  

  1. PDF_High Driving COR_P16473_TS_Eighth_Horz4 
  2. PDF_High Driving COR_P16473_TS_Half_Vert4 
  3. PDF_High Driving COR_P16473_TS_Banner4 
  4. PDF_High Driving COR_P16473_TS_Quart_Vert4 
  5. PDF_High Driving COR_P16473_TS_Full4

Radio:

  1. HighDriveRadio1 ENG 
  2. HighDrive Radio2ENG

Digital:  

  1. High Driving Digital E 

 

SUBJECT :  Prescription Drug Abuse

The Pharmacist

Television:

  1. The Pharmacist Eng30

Print:  

  1. Horizontal Pill Banner_ENG (1)   
  2. Pill Bottle full page colour (E

Radio:  

  1. The Pharmacist - Party 30 Full Mix

Digital :  

  1. Pharmacist: DIGITAL_15E

Path of the Pill

Television:    

  1. PDFC_Path of the Pill 30s

Print:  

  1.  Facebook ads      
  2.  Drugs are Good

Radio:     

  1. The Path of the Pill Radio (Final) 30s.eng 

Digital:     

  1. PDFC New Digital Message EN

 “Chiccah” Winter

Television:

  1.  PDFC-Chiccah-Winter-TV-30E   
  2.  PDFC-Chiccah-TV-15

Print:  

  1.  Chiccah winter_PRESCRIP     
  2.  Globe and Mail Banner

Radio:

  1.  FM Chiccah winter_rd30EN     
  2.  Chiccah THE SOUND winterrd30EN

Digital: 

  1. Chiccah Digital -Media-LCDS-E

“Chiccah” Take-Back

Television:  

  1. PDFC-Rx Take-back -TV-30E    

Radio:    

  1. Rx Take-back_rd30EN

Print:

  1. TakebackTO_Star_BANNER   
  2. Full Page Takeback 
  3. Small Page Takeback

Digital:  

  1. TakeBack Digital HOME

 

SUBJECT: Drugs & Driving

Drugs & Driving

Print:  

  1. Drugs&Driving Print1   
  2. Drugs&Driving Print2

Radio:  

  1. PDFC.The Only Thing RAD.30s.eng   
  2. PDFC.The Only Thing Hospital.fm.RAD.30s.eng