Drug Free Kids Canada is building a movement to encourage and support parents to prevent the harms of problematic drug use by youth.
The DFK Vision
To ensure that all young people will be able to live their lives free of problematic substance use and addiction.
Drug Free Kids Canada is a Canadian, non-governmental, registered charity made up of volunteer parent partners from the private sector; representing major media, advertising, production, scientific, medical, research, and corporate industries. We all believe that educating and informing parents and kids can make an important difference in helping to reduce drug abuse and addiction. We're here to help families.
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Consider making a donation to Drug Free Kids Canada so that we can continue to offer support and guidance to Canadian families in search of answers. Thank you.
Drug Free Kids Canada - Education and Information
Our PSA campaigns are important in raising awareness of the issues surrounding teen drug use and we hope to engage parents to talk to their kids. For a full list of our television, radio, and print ad and campaign materials, please go to our Archives page.
Our current Media Campaign
Keeping the lines of communication open with kids can make a big difference in preventing harm from cannabis use.
Talking with kids about substance use can be a challenge for some parents, but those conversations matter. Becoming informed about cannabis and creating a safe and receptive environment to begin the conversation with your teen can promote lasting open and positive communication.
Recent Awareness Campaigns
If the Pill Fairy existed, he’d tell you that dangerous prescriptions won’t disappear on their own… or by magic.
The Pill Fairy campaign uses humor to remind parents that by doing something as simple as returning their meds, they can keep their kids (and the environment!) safe. The campaign also directs parents to the website where they are encouraged to secure their prescription medications and return any leftover medication to their pharmacy.
Some sweets are not sweet at all.
DFKC's latest campaign informs parents that the effects of edible cannabis can be unpredictable. Cannabis gummies and other edibles are not as cute and innocent as they seem. Help your kids understand the risks. For more information on edible cannabis, download the one-page insert here.
Don't have DFK's Cannabis Talk Kit yet? Download it along with the new edible cannabis insert here.
DFK's annual National Drug Take-Back Campaign
In 2013, we initiated an annual drug take-back campaign as a way to encourage Canadians to take back their old and unused medications to their pharmacies.
Through the years, this important initiative continues to be an unprecedented success, sensitizing the public to the importance and ease of returning medications to pharmacies.
The Call That Comes After
Studies show that driving high nearly doubles the risk of an accident, but a recent study commissioned by DFK Canada found that nearly one third (32%) of teens feel driving high is not as risky as drunk driving, while one in four high school seniors say they have ridden in a car with a high driver.
Drug Free Kids Canada wanted to drive home the dangers of high driving with The Call That Comes After, an immersive transmedia experience. This pro bono campaign was created to start a conversation between parents and teens about the dangers of driving high, using a device central to teens’ lives: Their phone.
Here's how it works.
is a microsite designed for parents to create a custom video for their teen. They are asked to input their child’s name and mobile number, as well as the name or nickname they use for a parent on their mobile device (eg: “mom”). A video is then sent to the intended recipient (their teenage child), showing a group of likable teens that make the fateful decision to drive after smoking marijuana. The video culminates with a crash, followed by a series of frantic texts from a parent asking if they are okay. The message then makes an unexpected jump to real-life as the same increasingly frantic messages begin appearing on the teen’s phone, abruptly transforming them from a passive viewer to an active participant in the narrative.
The execution, a world first, was achieved by integrating five technology platforms in real-time across SMS, email, YouTube, and an on-demand video-rendering engine.